Debates over privacy have plagued Facebook for years.
But the news that Cambridge Analytica, a political data firm that worked on President Trump’s 2016 campaign, was able to gain access to private data through the social network has sparked an unusually strong reaction among its users.
The hashtag #DeleteFacebook appeared more than 10,000 times on Twitter within a two-hour period on Wednesday, according to the analytics service ExportTweet. On Tuesday, it was mentioned 40,398 times, according to the analytics service Digimind.
Cher was one such deserter, writing on Twitter that the decision to quit Facebook, although “very hard,” was necessary because she loves the United States.
Richard H. Perry, a filmmaker in Los Angeles, deleted his Facebook profile this week. “Facebook seems so complicit all the way up and down,” he said, “like it doesn’t care about its users.”Credit…Brad Torchia for The New York Times